Flexible support tailored to your Research, Sales & Marketing needs.
From hourly consultations to weeks or months of hands-on involvement, I am available to provide the level of support that best fits your needs.
SERVICES
As a Qualitative Research expert and strong advocate for the application of Behavioural Science, I bring a wealth of expertise to every stage of the research process.
From overall planning and research design to crafting discussion guides, moderating focus groups, conducting in-depth interviews or online communities, reviewing existing research findings and providing cultural insights, I ensure a seamless, professional experience from start to finish.
I also design and provide tailored Qualitative training courses and Behavioural Science workshops.
I help businesses enhance their sales strategies, providing tailored solutions to improve performance and drive results.
I offer expert training for sales teams, equipping them with the skills and techniques needed to boost conversion rates and foster lasting customer relationships.
Additionally, I focus on the seamless integration of sales departments with key areas such as customer services and marketing, ensuring a cohesive approach that maximises efficiency and communication across your organisation.
My goal is to help you create a unified sales strategy that aligns with your broader business objectives, leading to sustained growth and success.
With extensive experience as both a researcher and a sales director, I bring a unique perspective to developing and implementing effective marketing strategies.
My background in research allows me to uncover valuable insights into customer behaviour and market trends, which are essential for crafting data-driven strategies that resonate with your target audience.
Coupled with my expertise as a sales director, I understand the practicalities of aligning marketing efforts with sales goals to drive business growth. I can help you create and implement marketing strategies that not only engage customers but also lead to measurable results, ensuring seamless integration between research, sales, and marketing.
ABOUT ME
Independent Advisor & Research Design Consultant
A dedicated and outcome-driven senior professional with nearly two decades of multiple sector experience in UK and international B2C and B2B research and business strategy.
My research experience career affords me an in-depth understanding of multiple sectors including, FMCG, Finance, BPC, ED&I, Pharmaceutical, Fashion, Food & Drink, Employee Engagement, Automotive, Public sector, Third Sector, Leisure & Travel, Technology including UI, UX and Product Innovation.
As a visionary thinker with a meticulous eye for detail, my commitment extends to driving excellence, fostering collaboration within internal teams and with client partners, and leveraging the power of my experience in research, sales & marketing to advance both commercial objectives and social change.
Solution based, my approach is characterised by a fusion of creativity, strategic and financial acumen, adept people management, and organisational skills. This distinctive blend empowers me to consistently deliver robust and actionable results while maintaining exceptional client relationships.
A specific area of expertise lies in designing and conducting research projects implementing both traditional and innovative advanced qualitative and mixed method approaches to solve complex business and social issues.